Tropicalisation and Algorithmic Hegemony: Art, Identity, and Refusal of AI-Based Facial Recognition and Control
At the ESArts2025 – 13th Midterm Conference of the European Sociological Association (ESA) Research Network Sociology of the Arts – Susana de Noronha – also representing Helena Machado – presented the theoretical and methodological underpinnings of their most recent co-authored article.
Read More
The talk examined the “tropicalisation” of AI facial recognition in Mexico as a case of algorithmic capitalism. Blending creative writing, critical theory, and digital art, it explored identity, extractivism, and resistance to technological control.
